About

I am a full-time senior designer at Siegel + Gale based in Los Angeles working closely with a team of producers, developers and designers to create content for different outlets of the web. I am specialized in creating visual identities, printed matter and web- sites.

My aesthetic

I simplify the reality into bold colors and elegant curved lines. My goal is to always deliver a doting sense of dynamic and playful. It’s all about finding the right balance between details and simplicity. The same goes for the colors; I always use a limited color pallet that is coherent.

I’ve developed my craft over the years, drawings in- spiration especially from Nordic simplicity, Japanese aesthetics and folk arts. My approach is to offer fresh, creative thinking on projects that far too often are de- signed in humdrum ways, a touch that translate a feel of inviting, exciting and interesting.